CTA

CTA stands for a call to action. In marketing, it refers to any prompt that directs the audience to take a specific step. CTAs are typically designed using strong verbs and clear language that entices the audience to act. They can be found in various marketing materials like websites, email campaigns, or social media posts. The ultimate goal of a CTA is to nudge the audience towards a conversion, which could be a sale, a sign-up, a download, or any other action that aligns with the marketing objective.

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