Customer Journey

The customer journey is the entire experience a person has with a brand, from initial awareness to after-sales service. It includes all the interactions, right from the moment they first become aware of your product, all the way through to post-purchase stages, across different touchpoints. These touchpoints can be anything from online ads to in-store experiences to customer service calls. The key to understanding the customer journey is to see it from the customer's perspective. What are their thoughts, feelings, and pain points at each stage? By mapping out these touchpoints, businesses can identify areas for improvement and ensure a smooth, positive customer journey that fosters loyalty and drives growth.