Glossary

C

Customer Retention

Customer retention refers to the ability of a business to retain its existing customers over a period of time. It is a measure of how successful a business is at preventing customers from switching to competitors and encouraging them to make repeat purchases or continue using their product or service. This involves strategies and efforts aimed at keeping customers satisfied, engaged, and loyal to the brand, leading to repeat purchases and long-term relationships. By prioritizing customer retention, businesses can ensure long-term loyalty, reduce churn, and maintain stable revenue streams.

Other Glossary Items

Campaign Tracking

Cart-Conversion Rate

Click to Open Rate

Checkout Extensions

Content Management System (CMS)

Content Marketing

Conversion Funnel

Contribution Margin

Conversion Rate

Cost-Per-Click (CPC)

Coupon Discounts

CTR: Click Through Rate

Customer Review

Customer Journey Mapping

Customer Retention Rate

Customer Account

Customer Journey

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