Click to Open Rate

Click-to-Open Rate (CTOR) is an email marketing metric that measures how engaging your emails are. It specifically looks at the percentage of people who open an email and then click on a link within that email. To calculate CTOR, divide the number of unique clicks by the number of unique opens and multiply by 100. For example, if your email gets 200 clicks and 250 opens, your CTOR will be: CTOR = (200/250) x 100 = 80% By tracking the CTOR You can know how well your email content resonates with your audience and identify areas for improvement. This helps you refine future email marketing campaigns for better results.