Buyer Persona

A buyer persona, also called a customer persona or marketing persona, is a detailed profile of your ideal customer. It's a fictional character based on market research and real data about your existing customers. Buyer persona captures their demographics, behavior patterns, motivations, goals, and challenges to provide a complete understanding of who they're selling to. By understanding your buyer persona's motivations and pain points, you can tailor your entire eCommerce experience to resonate with them. This can involve everything from the products you offer to the marketing messages you craft.