Bundles

Bundles are groups of multiple products sold together at a discounted price. These products are usually complementary, meaning they go well together (like a phone case and screen protector). They can include product bundles, mix-and-match options, product and service combinations, or time-limited offers. For example, an online store might also bundle similar items (multiple t-shirts) at a discount to clear inventory. Bundles benefit eCommerce businesses by increasing average order value and moving inventory while providing customers with added value and convenience.