BOGO or Buy X Get Y

BOGO stands for "Buy One, Get One". It's a popular sales promotion strategy where you purchase one item at the regular price and get another item, often identical, for free or at a significantly reduced price. The goal is to entice customers to buy more by offering a seemingly unbeatable deal. BOGO is an effective way for eCommerce stores to encourage customers to buy more, try a new product, increase sales, or clear out excess inventory.