Free Gift with Purchase

A "Free Gift with Purchase" (FGWP) is a marketing strategy where stores offer a free item to customers who spend a certain amount of money. The gift could be a product related to the purchased item, a small sample, or just a bonus item designed to increase purchases. It's a simple yet effective way to add value and excitement to the shopping experience. eCommerce stores use free gifts with purchase promotions to boost sales, clear inventory, and add perceived value to purchases.