Fulfillment

Fulfillment refers to the entire process that takes your online order from confirmation to delivery. It encompasses everything that happens behind the scenes after you click "buy" to get your purchases in your hands. This typically involves several steps: capturing the order details, locating and picking the items from the warehouse, securely packaging them, and finally, handing them off to a shipping carrier for delivery. Some definitions of fulfillment even include handling customer returns and processing refunds. Whether a business chooses to manage fulfillment in-house or outsource it to a fulfillment center, it's a critical part of ensuring a smooth and satisfying online shopping experience for customers.