Abandoned Cart

An abandoned cart, also known as shopping cart abandonment, happens in online shopping when a customer adds items to their shopping cart but leaves the website before completing the purchase. Studies show that the average cart abandonment rate is around 70%, meaning for every 10 people who add something to their cart, 7 will leave without buying. Cart abandonment can happen for various reasons, like unexpected shipping costs or a complicated checkout process. Online stores use strategies like simplifying checkout, offering clear pricing, and sending reminder emails to recover abandoned carts.

Other Glossary Items