A/B Testing

A/B testing, also known as split testing, is a method for comparing two versions of marketing content to determine which performs better. In an A/B test, versions A and version B are created, with one key difference, such as a different headline, button color, or layout. One version is shown to the first half of your audience and the other version to the rest. Next, you compare which version leads to more desired user actions, such as clicks or purchases. This data further helps you to optimize for conversion, increase sales, and create a better user experience.