Omnichannel

Omnichannel refers to a multichannel approach to sales or marketing that provides customers with a seamless and integrated shopping experience across all channels, including physical stores, online platforms, mobile apps, social media, and any other touchpoints. In an omnichannel strategy, customers can interact with a brand or business through various channels, and their experience is consistent and interconnected regardless of the channel they use. This approach allows customers to switch between channels seamlessly, such as browsing products online and then purchasing in-store, or vice versa, without any disruption in their journey.