Landing Page

A landing page is a standalone web page created specifically for a marketing or advertising campaign. It's where visitors "land" after clicking on a link or advertisement, such as from a search engine result, social media post, email, or online advertisement. A landing page is designed to guide visitors toward a specific action or goal, such as making a purchase, signing up for a newsletter, downloading a resource, or registering for an event. Unlike regular web pages, landing pages are focused and have a clear call-to-action, helping to boost conversion rates.