Heatmap

A heatmap is a data visualization tool or more like a colored map that shows where people click, move their mouse, or scroll on a website or app. It uses different colors to highlight areas where users are most active. Warm colors like red or orange mean lots of activity, while cool colors like blue or green mean less. Businesses use heatmaps to understand how people use their websites or apps. By seeing which areas get the most attention, they can make changes to improve user experience and make their site easier to use.

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