How Topologie Achieved $ 2.5 Million Order Value via a Buy X Get Y promotion.

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Topologie (Japan) is the country arm of Topologie, a global fashion accessories brand. Topologie was founded in Hong Kong in 2018 by rock-climbing enthusiast Carlos Granon. Known for the Wares System™, a modular line of interchangeable straps and accessories, Topologie blends minimalist style with climbing-grade utility.

In Japan, a market that values thoughtful design and function, the brand has built a strong presence through its Shopify store and numerous physical stores. The Wares System straps are a standout success, driving a major revenue share.

But despite strong traction, Topologie (Japan) faced a key challenge: how to increase AOV on interchangeable straps?

To solve this, the team turned to Skai Lama’s Kite:Discounts & Free Gifts app. The result was a significant lift in AOV and an order value worth $ 2.5 million. How did they do this? Let’s take a look.

But despite strong traction, Topologie (Japan) faced a key challenge: how to increase AOV on interchangeable straps?

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How Topologie Achieved $ 2.5 Million Order Value via a Buy X Get Y promotion.

$ 2.5 Million

Order Value

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$ 2.5 Million

Order Value

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Industry

Home & Lifestyle

Apps Used

Challenges

$ 2.5 Million

Order Value

‍

Industry

Home & Lifestyle

Apps Used

Kite

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Introduction

But despite strong traction, Topologie (Japan) faced a key challenge: how to increase AOV on interchangeable straps?

Challenges

Let’s look at the challenges that were being faced by Topologie (Japan)

1. Potential to Increase Return on Marketing Investments‍

Topologie (Japan) was successfully driving traffic to its Shopify store through both paid campaigns and strong organic content. While the interchangeable strap collection was a consistent performer, most customers were only purchasing one strap per visit. This kept order values low and limited the brand’s ability to unlock higher ROAS from paid ads or maximize returns on its organic marketing.

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2. Low Average Order Value (AOV)

Now, since the basket size among strap purchasers consisted of just a single product, this behavior brought down the average order values across the store. Given the wide range of strap price points and the modular nature of the product, there was clear untapped potential to increase cart size and drive more value per transaction.

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3. Underperformance of Lesser-Known Strap Categories‍

Hero styles from the Wares System™ were selling well, but many unique or niche strap designs were being overlooked. Without a push, these slower-moving SKUs remained under-discovered, leading to uneven inventory turnover and missed sales opportunities.

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4. Potential to Upsell Higher-Priced Straps‍

With strap prices ranging from ¥2,800 to ¥7,800, Topologie saw an opportunity to guide customers toward their more premium options. But the storefront lacked built-in promotional incentives to encourage the sale of higher-priced straps like their leather straps.

Solution

Topologie (Japan) tackled their AOV challenges with a simple yet high-impact solution: a Buy X Get Y Custom Discount, powered by Skai Lama’s Kite: Discounts & Free Gifts app. Let’s look at the details.

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The Offer

The promotion was simple. Customers who purchased one strap got a second at 20% off. The discount was automatically applied to the strap of lower value in the cart. With strap prices ranging from ¥2,800 to ¥7,800, this created a compelling incentive to purchase more interchangeable straps.

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Capping Costs

To manage costs and maintain profitability, the campaign was capped at 10,000 discounted redemptions. Once the cap was reached, the promotion would automatically end, ensuring the strategy remained ROI-positive throughout.

Promotion Duration

Rather than being a short-term campaign, this offer was designed to run over several months, acting as an evergreen value proposition for new and returning visitors. It gave Topologie a consistent hook to convert traffic, whether from paid ads or organic search, while nudging customers to try more than just one strap per order.

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Implementation

The discount was implemented using the ‘Custom Discount’ feature within the Kite:Discount & Free Gift app. Here’s how it was set up:

Kite app → Create New Promotion→ Custom Discounts → Buy X Get Y Custom Discounts

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Promoting the Promotion

Topologie prominently promoted the offer, sitewide, using a sticky ribbon banner at the top of their site. It was hard to miss.

Results

The ongoing promotion has successfully generated an order value of $ 2.5 million. As targeted, Topologie (Japan) achieved a significant uplift in their AOV. As a bonus, the brand saw traction in their under-discovered designs. All in all, it was a triple win.

Conclusion

Topologie (Japan) unlocked serious growth by implementing a smartly executed Buy X Get Y promotion. The campaign drove $2.5 million in order value, boosted AOV, and helped move under-discovered and higher-priced strap SKUs, all while staying cost-efficient thanks to a 10,000-unit redemption cap.

This long-running promotion gave the brand a consistent, high-converting hook for both paid and organic traffic. Topologie (Japan) turned a simple discount into a powerful engine for sustained ecommerce performance.

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How Topologie Achieved $ 2.5 Million Order Value via a Buy X Get Y promotion.

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How Topologie Achieved $ 2.5 Million Order Value via a Buy X Get Y promotion.

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Introduction

Challenges

1. Potential to Increase Return on Marketing Investments‍

2. Low Average Order Value (AOV)

3. Underperformance of Lesser-Known Strap Categories‍

4. Potential to Upsell Higher-Priced Straps‍

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