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Pilgrim, a renowned direct-to-consumer (DTC) beauty brand, is leading its way to create India’s prominent online beauty store. Pilgrim has utilized Shopify for their online store presence since 2019. This case study explores how Pilgrim integrated Kite: Free Gifts Shopify App by Skai Lama into their e-commerce strategy, significantly boosting their average order value and customer satisfaction by offering free gifts with purchases.
Founded on the principles of creating vegan-friendly, safe, and nature-inspired beauty products, Pilgrim aims to bring the secrets of global beauty rituals to its customers. With a strong commitment to authenticity and quality, Pilgrim offers a wide range of skincare, haircare, and body care products designed to provide a luxurious and effective beauty routine.
In a highly competitive beauty industry, Pilgrim sought innovative ways to differentiate itself, grab the attention of customers in a crowded market, and pave its way towards enhancing customer loyalty. The brand was looking for a solution that would not only incentivize purchases but also help them deliver a memorable present for their customers.
Pilgrim chose Kite: Free Gifts Shopify App by Skai Lama as a strategic solution to achieve its goals. The app allowed Pilgrim to offer free gifts to customers based on specific triggers, such as the purchase of particular items or reaching a certain order value. This strategy aimed to:
Pilgrim strategically implemented the Kite app by selecting gifts that complemented their existing product range, ensuring that the free items were both desirable and relevant to the customer's interests. The brand set up various campaigns within the app, targeting different customer actions and preferences. These campaigns were carefully monitored and adjusted based on performance data to maximize effectiveness and customer engagement.
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