In today’s competitive world of ecommerce, staying ahead of the competition also involves leveraging the latest tools to stay productive. Shopify Magic is an AI-powered tool created by Shopify that helps e-commerce merchants streamline their online store operations.
From automating content creation to improving customer interactions, Shopify Magic empowers merchants to run their stores with ease and efficiency. In this guide, we'll explore how to use Shopify magic to improve productivity in your store.
What is Shopify Magic?
Shopify Magic is a suite of artificial intelligence tools designed to help Shopify store owners automate repetitive tasks, improve content creation, and increase merchant productivity. It uses AI-driven technology to generate product descriptions, customer support responses, email content, and more. In essence, Shopify Magic helps merchants save time and improve their overall efficiency by leveraging the power of AI.
Shopify Magic vs. Manual Shopify Operations
Traditionally, e-commerce merchants were required to manually write product descriptions, craft marketing emails, and respond to customer inquiries.
Shopify Magic, on the other hand, automates these tasks using artificial intelligence, freeing up valuable time for business owners and allowing them to focus on growth and strategy.
Moreover, Shopify Magic's integration with the Shopify platform ensures a seamless experience without the need for additional software or third-party apps.
How to Use Shopify Magic in Your Shopify Store?
Shopify Magic is a versatile tool that can be used in various aspects of your e-commerce store. It automates tasks across content creation, customer service, and marketing, making it an invaluable asset for any online store. Here’s where Shopify Magic can be most effectively used:
Product Descriptions
Email Marketing Campaigns
Suggest Instant Replies / FAQs
Create Content in the Theme Editor
Localization for Global Stores
Media Generation
Let’s take a look at how to access and use Shopify Magic for each of these tasks, step by step:
1. Product Descriptions
Shopify Magic’s AI helps you create detailed, optimized, and SEO-friendly product descriptions quickly, saving you time and boosting conversions.
Keep in mind that while Shopify Magic supports multiple languages, it defaults to American English, and much of the language data comes from North America. This may result in phrases more common in the US, so always review the generated content and tweak it to suit your target market.
Shopify Magic will provide content in the default language of your store. For example, if your store’s default language is English, you won’t get content in Spanish unless Spanish is set as the default. You can change your store’s language by going to 'Settings' > 'Languages' > 'Change default.'
If Shopify Magic doesn't support your language, use the "Special Instructions" feature. For instance, you can instruct it to "Write the description in Italian," and it will generate the content accordingly.
How to Access/Use Shopify Magic for Product Descriptions
Log in to your Shopify Admin Dashboard. Navigate to your Shopify store's backend and sign in.
Go to the 'Products' Section. In the left-hand menu, click on Products.
Select a Product to Edit or Add New Product. You can either select an existing product or add a new one. To create a new product, click Add Product.
Enable Shopify Magic. Within the product details page, you will see a section for Product Descriptions. Click on the Generate with AI option, which is powered by Shopify Magic.
Customize and Review the Generated Description. Shopify Magic will generate a product description based on the product name, features, and other relevant details. You can adjust the generated text to match your preferred tone and style.
Save or Publish. Once satisfied with the AI-generated description, save or publish the product.
2. Email Marketing Campaigns
Email marketing is an essential tool for driving sales and building customer relationships. Shopify Magic can help you generate email content tailored to your audience, saving time while increasing the effectiveness of your campaigns.
Creating Email Subject Line and Body with Shopify Magic
Let’s walk through the process of crafting the perfect email title and body for your campaigns:
Email Subject Line with Shopify Magic
Navigate to the Email App In your Shopify admin panel, go to Settings > Apps and Sales Channels. From there, click on Email and then select Open app to begin. If you haven't already installed the Shopify Email app, you can download it from the Shopify App Store.
Start a New Campaign Once in the app, click Create campaign and choose a template that suits your campaign goals. Alternatively, if you already have a draft in progress, you can open it directly.
Generate Your Subject Line To create a compelling subject line, click on the 'Generate text' icon in the subject field. Shopify Magic will provide you with several options for email titles.
Select Your Tone Choose a tone from the drop-down menu to align with your brand's voice. You can even specify a custom tone if needed.
Review and Select Shopify Magic will present three variations of your email subject line. Simply click on the one that best suits your campaign. If you're not satisfied, click Try again for new suggestions.
Email Body
Use a Template or Create New Content If you're using a template, the email content will already be populated. You can either keep the existing content or use Shopify Magic to rewrite or expand it.
Rewrite or Expand the Content To adjust the email body, highlight the text you want to change, then click the Generate text icon. You can choose to rephrase, extend, or simplify the content as needed.
Generate Completely New Content If you prefer, you can have Shopify Magic generate entirely new body content. Just click the Generate text icon in the rich text editor, and Shopify Magic will provide fresh content based on your instructions.
Custom Requests For specific needs, such as using emojis or adjusting language, enter your requirements in the 'Special instructions' field. Then, click Generate Content to get content tailored to your specifications.
Finalizing Your Content Once you're happy with the generated content, click Keep to add it to your campaign and proceed with sending or scheduling your email.
Free Email Addresses
Shopify gives you free and unlimited email addresses, but only if you have purchased a custom domain through Shopify and are on the Basic plan or higher.
Note - It's important to understand that while Shopify provides email forwarding, it does not offer email hosting services. If you want to send and receive emails directly from your custom domain (e.g., using a custom email inbox), you'll need to set up email hosting with a third-party provider like Zoho Mail or Google Workspace.
3. Instant Replies / FAQs
When customers visit your store and click the chat button, they’ll receive a welcome message along with a list of pre-set questions that you've created as instant replies.
If a customer selects a question, the corresponding answer appears immediately.
So, how does Shopify Magic assist with this?
Shopify Magic leverages AI to recommend instant replies based on your store’s policies and past interactions. If it lacks sufficient information, it suggests common questions found in many stores, which you can customize to suit your needs.
Here’s how Shopify Magic assists you in setting up instant replies:
In your Shopify admin, navigate to Settings > Apps and Sales Channels.
Select Shopify Inbox and click Open Sales Channel. If you haven’t set it up yet, download the Shopify Inbox app from the Shopify App Store.
Go to Chat Settings and locate the Instant Answers or FAQs section.
Shopify Magic will propose three frequently asked questions (FAQs). You can click on each and customize the answers to fit your business.
To activate these instant replies, click Turn On, then Save. Your customers can now select from the available FAQs when chatting with you, making it easier for them to get quick answers and move closer to making a purchase.
4. Create Content in the Theme Editor
With Shopify Magic, you can easily generate content for your store directly in the theme editor, customizing elements like headings and titles. Here's how you can do it:
In the Shopify admin, go to Online Store > Themes.
Click Customize next to the theme you want to modify.
Select the text element you wish to edit, such as the heading of an image banner.
Click the Generate Text icon in the text box toolbar.
Provide relevant keywords for the content you need, such as headline, title, or announcement.
Pick a tone for the content from the predefined options or enter a custom tone.
Click Generate to receive suggestions.
To get more options with the same settings, click Generate Again.
Once you’re satisfied with the content, click Save to apply the changes.
Shopify Magic can be used for generating content for blogs and pages as well. This feature allows you to quickly create engaging, relevant text for your store's blog posts or informational pages, saving you time and effort. Simply provide a few details or keywords related to the topic, and Shopify Magic will generate well-crafted content tailored to your needs.
5. Localization for Global Stores
If you are operating an international store, Shopify Magic can help localize your content into multiple languages, ensuring you effectively reach customers in different regions.
How to Access/Use Shopify Magic for Localization
Go to 'Settings' in Your Shopify Admin Dashboard. From your Shopify admin, click on Settings and select Languages.
Enable Multiple Languages. Add the languages you want your store to support. Shopify Magic will automatically translate and localize content.
Activate AI for Language Support. When creating new content, Shopify Magic will prompt you to choose which languages to generate content in, ensuring a smooth experience for global customers.
Review Translations. While Shopify Magic generates translations, it’s always a good idea to review the content to ensure the nuances of local language and culture are captured accurately.
6. Media Generation
Shopify's new media generation feature allows you to perform a variety of image-related tasks directly from your Shopify dashboard, all without needing to leave the platform!
Here’s what you can do with this feature:
Separate your product from its background.
Remove the background entirely.
Replace the background with an AI-generated scene or a solid color.
To take full advantage of Shopify Magic in the image editor, make sure you meet the following criteria:
Your account should be set to English.
You need to use a desktop, as this feature is not available on mobile.
Your images should be in JPEG or PNG format.
Ensure you have the rights to the images you want to edit.
Currently, Shopify Magic in the image editor is free for all Shopify plans, except for those on a free trial.
How to Check if You Have Access to This Feature:
Go to Products in the Shopify admin.
Choose a product and click to edit one of its images in the Media section.
Look for the Enhance Background icon in the image editor.
Benefits of Using Shopify Magic
Here are some of the key benefits Shopify Magic brings to store owners:
Time-saving for solopreneurs and small teams
Shopify Magic helps solopreneurs and small teams automate tedious tasks like content creation and customer service. By eliminating the need for manual content writing and repetitive responses, business owners can focus on strategy, marketing, and product development.
Increases content output without extra resources
Creating high-quality content for your store can be a challenge, especially if you don’t have a dedicated content team. Shopify Magic generates SEO-optimized product descriptions, blogs, and FAQs, increasing your content output without additional resources.
Consistent tone of voice across touchpoints
Maintaining a consistent tone of voice is important for branding. Shopify Magic ensures that the content it generates aligns with your brand’s voice, creating a cohesive experience across all customer touchpoints, whether it’s on product pages, in emails, or in customer support chats.
Improves conversion with tailored content
Personalization is key to improving conversion rates. Shopify Magic generates content tailored to your audience, whether it’s through personalized email campaigns or product recommendations. This increases the likelihood that customers will engage with your content and make a purchase.
Real Use Cases & Success Stories
Here are some real-world instances where businesses have successfully leveraged Shopify's AI tools, particularly Shopify Magic, to enhance their operations:
1. Klatch Coffee
Klatch Coffee, a family-owned roastery, transitioned to Shopify to utilize its AI capabilities. The AI tools automated routine tasks such as generating discounts and crafting product descriptions, significantly streamlining their operations. This transition allowed Klatch Coffee to focus more on strategic aspects of their business, contributing to their growth and efficiency.
2. Daily Harvest
Daily Harvest, an organic meal and snack brand, adopted Shopify's AI tools to enhance their e-commerce operations. The AI features enabled the team to save over 20 hours monthly on testing and optimize packaging sizes for 15% of orders. Additionally, these tools boosted page views by 40%, demonstrating the effectiveness of AI in driving customer engagement and operational efficiency.
Shopify Magic Pricing
Shopify Magic is available as part of Shopify’s paid plans. It is not included in the Shopify Lite plan, but is available with the Basic, Shopify, and Advanced plans. Depending on the plan you choose, you may have access to different tiers of features. Generally, the more expensive plans offer more extensive AI capabilities.
Limitations of Shopify Magic
While Shopify Magic is a powerful tool, it’s not perfect. Here are some considerations:
AI isn’t perfect: While Shopify Magic generates high-quality content, it still requires human oversight to ensure accuracy and brand alignment.
Risks of generic content: If not customized, the content generated may sound generic. Always review and tweak the AI-generated content.
Language and localization nuances: Shopify Magic might not perfectly capture the nuances of certain languages or regional dialects.
Possible over-reliance: Relying too heavily on AI could reduce the personal touch of your brand, so balance automation with human interaction.
How Shopify Magic Compares to Third-Party AI Tools
Tools like Claude, Gemini, Grok, and ChatGPT also offer AI-powered content creation. However, Shopify Magic is built specifically for Shopify stores, making it more efficient and integrated. Unlike third-party tools, Shopify Magic is directly embedded in your Shopify platform, making it easier to manage and maintain.
Conclusion
Shopify Magic offers a powerful suite of AI tools that can help store owners automate tasks, improve content quality, and enhance customer interactions. Whether you’re a small business owner or managing a large e-commerce site, Shopify Magic can streamline your operations and improve your store’s performance.
Hurrify customers to buy within a given timeframe with a sales countdown timer & improve conversions
Another popular Shopify checkout app is Checkout Promotions. The app comes with the ability to leverage a collection of highly robust visibility rules that help show customers one-click post purchase upsell promotions after an order payment has been made. Some of its key features include:
Features
AI recommended and manual recommendations for upselling.
Complete branding control.
Checkout Upsell for increasing AOV.
AI recommended and manual recommendations for upselling.
Pricing
Development
Free
Monthly Plan
$99/ month
Plus Plan
$99/ month
Plus Plan
$99/ month
FAQs on Shopify Magic
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Neetika M
Neetika is the founder of Skai Lama. Passionate about building SaaS, Product Development, and Marketing, she talks about eCommerce Growth, Product Bundling, Gifting, Retention, and Shopify.
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